The Year I Became the Business

Notes from my first summer as a fractional brand marketing strategist

Sep 8 • Aliona

2

1

2

May 2026

A Different Kind of Room

Notes from Summit at Sea on portfolio career, curiosity, and human connection

May 1 • Aliona

2

1

April 2026

You Miss 100% of the Shots You Don’t Take

But what actually happens after you miss? And how to find the willpower to try again?

Apr 13 • Aliona

4

February 2026

The New York Vortex

Producing Kinn Studio’s campaign in the freezing cold, the opening of Or’esh, and everything that unfolded in between

Feb 18 • Aliona

1

1

January 2026

Damp January

Rethinking drinking without the "all-or-nothing" mentality.

Jan 6 • Aliona

2

1

September 2025

Why I Sold Crypto to Return to Burning Man After 8 Years

10 principles, dust storms, and how chaos can bring people closer than comfort ever could, and why I would do it all again.

Sep 7, 2025 • Aliona

2

1

May 2025

Birthday Reflections. Note to Self (and Maybe to You)

36 lessons on how to live, love, and build a life that actually feels good.

May 18, 2025 • Aliona

December 2024

The Fixer-Upper Fallacy

Loving Without Trying to Change Anyone

Dec 16, 2024 • Aliona

1

November 2024

Ditch the Victim Mentality

And look for the silver lining instead

Nov 18, 2024 • Aliona

1

2

How I Accidentally "Lost" a Decade

And how I reframed my mind from beating myself up to getting excited for the future

Nov 4, 2024 • Aliona

October 2024

Time Investment, Commitments, and Decisions

Questions to ask yourself to make sure you are moving in the right direction

Oct 20, 2024 • Aliona

1

Collect Perspectives, But Don’t Follow Advice

Why Well-Meaning Advice Reflects Others’ Biases, Not Your Truth

Oct 6, 2024 • Aliona

2

1